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Qantas airways is Australia's national airline. Its based in Sydney with Sydney airport being its major hub. This airline is the word's oldest continuously operating airline. The airline's headquarters are in the Qantas centre in the mascot suburb of the city of Botany Bay, located in Sydney, New South Wales (Wilson 2008). This airline has seventeen domestic destinations and twenty one international ones. These twenty one international destinations are distributed in fifteen countries across Africa, Americas, Asia, Europe, and Oceania (Wilson 2008).
In Africa, the airline flies to south Africa: Johannesburg specifically Tambo International Airport. Destinations in East Asia are the peoples republic of china specifically Pudong International Airport, Hong Kong specifically Hong Kong international airport, and Japan specifically Narita International Airport based in Tokyo (Wayne 2006). In south Asia, the airline makes flights to Indonesia specifically Soekarno - Hatta International Airport based in Jakarta, Ninoy Aquino International Airport based in Manila Philippines. Other places the airline makes flights to still in south East Asia are Singapore Changi Airport in Singapore and Suvarnabhumi Airport in Bangkok, Thailand (Wayne 2006). Destinations in Europe include Frankfurt Airport in Germany and Heathrow Airport in U.K.. Destinations In North America include united states Airports such as Honolulu International Airport in Honolulu, los Angles international airport in Los Angles , John F Kennedy International Airport in New York City and San Francisco International Airport in san Francisco. In south America, the airline makes flights to Ministro Pistarini International Airport in Buenos Aires, Argentina (Wayne 2006).
In Oceania, majority of the destinations are domestic hence located in Australia. They include Canberra International Airport in Canberra, Sydney Airport in Sydney, Alice Springs Airport in Alice springs, Ayers Rock Airport in Ayers Rock, Darwin International Airport in Darwin, Brisbane Airport in Brisbane, Cairns Airport in Cairns, Mackay Airport in MacKay, Mount Isa Airport in Mount Isa , Townsville Airport in Townsville, Adelaide Airport in Adelaide , Hobart International Airport in Hobart, Melbourne Airport in Melbourne, Broome International Airport in Broome, Kalgoorlie Boulder Airport in Kalgoorlie, Karratha Airport in Karratha, Perth Airport in Perth and Port Hedland International Airport in Port Hedland (Wayne 2006). In New Zealand, the airline flies to Auckland Airport in Auckland, Christchurch International Airport in Christchurch, and Wellington International Airport in Wellington. This list of destinations does not include those served by Qantas link solely (Wayne 2006).
For Qantas Airline to realize more profits, several strategies can be employed. Firstly, the Airline can decide to make use of price discrimination. This involves charging different passengers different fees for the same good. Secondly, the airline should consider reducing charges for the business and first class in order to attract more customers. This cost can easily be offset by lowering recruitment rate of employees and also by giving employees unpaid leave to navigate the current economic recession afflicting the world (Landsburg 2002). The airline can also increase its destinations to capture places in Africa and Asia where economic growth is increasing. The Airline can also give mergers a chance. This would enable it get more customers and hence a more powerful alliance can boost profits for the airline (Landsburg 2002).
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