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Costco is a company located in the United States of America. It is the largest membership warehouse chain of clubs; and occasionally termed as a wholesale corporation. The company has gained prominence in the retail market and has been credited as the sixth largest in America and placed seventh in the world. Fine wine has been noted as one of the products that Costco sells the best. The chain of Costco has established outlets all over the world in the major cities of America, Australia, South Korea, Canada, Japan, United Kingdom, Mexico and Taiwan. The firm has recently faced financial constrains and this drives the report in establishing the best alternatives for improving Costca financially.
Costco has the responsibility of finding alternative investments. This will enhance the exploitation of potential markets and offer high returns. The company has to do market study and establish new products that are rapidly moving. This will ensure that the company remains the leader in many cities of the world. The introduction of new products will enhance research work within the company and assist in ensuring that the products and services offered are of standard and appealing to the eyes of potential clients. This will enhance improved customer relations and in turn tremendously improve the finances of the company.
Costco has to devote scientific research to improve the current fiscal position. Research is essential in that the changing behavior of the clients is observed against the changing world markets. This is necessary since the company will only succeed in ensuring that the customer’s needs are met with immediate effect. Clients are eager to get instant results and have a variety of choices. This has been identified as the best score in gaining the attention of potential and existing customers. The stores have the responsibility in making sure that existing customers are maintained and wow potential customers. This is best done by research where break even points, cash flow monitoring, sales forecasts and margins of contributions are put into consideration. Research will enable the company to develop financially by establishing the needs of the clients, which is particularly critical.
Marketing is crucial in any organizations to create a lasting image for the customers. The image and establishment of a brand are required for the market breakthrough to be realized. This is best done by identifying the potential clients and the finding a way of gaining their attention. Marketing is done through various channels depending on the target market.
Merging and collective participation with local independent stores will enable Costco acquire a substantial market share. This is best done through establishing the competitive advantage of the existing competitors. The next step involves making sure that the merger will benefit Costco to a significant national level. This means that Costco would serve as the major distributor to the small chains of outlets. This will enable Costco to penetrate the market significantly in return increasing sales profoundly. This will consolidate sales globally and assist Costco improve financially.
The best alternative for Costco to improve financially will involve the creation of scientific research. This will increase the consumer traffic, increase operating income and enhance customer satisfaction as essential for improving financial gains. The research will enable the company raise the membership fees and increase the financial gains. Research will enable the creation of channels of dealing with current challenges and means of forecasting and settling probable challenges in the future.
Research will enable redefining the ways business is done by Costco in the attempt to gain substantial customers for financial gains. Updating of technology is critical. Technology is useful in the way that it makes the implementation of business easy with reduced costs; this, in turn, improves on productivity and in the long run increasing sales. New technology enables differentiation and innovation. Research will provide management solutions to customer relationships. This is best done by establishing the changing purchasing patterns for clients and making sure that the clients gain their choice in the Costco. Research will improve the digital signage and customer service kiosks. Technology offered by research will enhance self checkout systems and also enable the usage of phones and other terminals in customer purchasing modes.
Research will enable the improvements of the point of service terminals and promote mobile terminals on employees to increase sales by responding to the customer queries in time. Research is geared towards accepting competition and changes, and formulates models of gaining a competitive edge over other stores. Research activation is the best alternative for Costco to improve financially and allow sustainability. Research will assist in making sure that the store stocks the needed products only, making it probable for clients to take a decision on what to buy, provide timely information to employees and customers and ultimately enable a healthy relationship between customers and employees. This will drive the sales up in return improving the financial position of Costco (Brown, 2002).
Costco has established outlets in principal cities of the world. This has reflected the necessity of finding alternatives to improve financially. This occasionally involves cutting down the expenses and improving on sales and savings. Research is the choice for Costca to gain substantial market lead.