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Average Revenue per User (ARPU)

Earnings before Interest, Taxes, Depreciation and Amortization (EBITDA)

In the diagram of key online players advertising revenues 2007 to 2009 in year 2008 did not show Google between its competitors.

The depiction here is very clear. Even the figures show clearly how Google is rivalling its key competitiors.

In reference, can you show what you got from each reference? 

This reference talks more about introduction to Google’s corporate strategy. It also defines the term corporate strategy.

This reference outlines the industry in which Google is operating. It also indicates to us the products and services provided by the company.

This reference outlines Google’s diversification strategy. It also indicates how Google achieved diversification strategy through corporate entrepreneurship and innovation and acquisitions. Allen explains the role played by diversification and its fundamental role in the company’s purchase of a number of other firms.

This reference outlines Google’s portfolio analysis and how the company executes its strategic decisions. It also explains the market share held by Google in terms of percentage.

The reference mentions more about Google’s competitors and market share in various continents such as Europe, Asia, and USA. It also explains how Yahoo and Microsoft rival Google.

Pujol explains more on diversification and how competition is the key factor in the industry.  

This reference outlines the fundamental role played by diversification strategy and how the company has acquired YouTube and Double-click and its partnership with Omnicom It also explains how this is expected to boost its display advertising business furthermore increasing value to customer.

This reference also outlines how Google continues to monopolize the online search advertising market, following its corporate strategic aim to defend innovation and market leadership in search advertising, mainly through expanding products and segments.

Ramsinghani talks more about how Google’s technology drivers have opened up new revenue sources. Ramsinghani explain diversification in the sense of how its acquisition of Applied Semantics helped Google develop a text advertising network called Ad Sense, now a multibillion-dollar revenue generator.

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