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Success involves the making of informed decisions concerning the general business operations. Thus, Outback Steakhouse made very important strategic decisions in order to succeed in the restaurant business. The three most important ones included: delivering as per the promise made to employees and customers; good organizational structures and preventing economic wobble; and fostering good connections and effective communication at all levels of industry. With the application of these aspects, the role of marketing in environmental sustainability for Outback Steakhouse is significant for attaining superior competitive advantage as well as financial performance.
Delivering promises to the esteemed employees of Outback Steakhouse is one vital decision made. Giving employees the same chances that the founders had boosts their morale and motivates them. There is constant involvement of the employees in Outback as well as in other brands like Cheeseburger Inn and Bonefish Grill among others (Sullivan, 2005). When employees are given good conditions of work, then they want to stay. The chance given to them to be autonomous in their operations goes a long way in improving service quality. This is what is commonly referred to as internal marketing, where employees are the internal customers and the working conditions is the internal product. This translates to good products and services hence taking care of the customer, who is the ultimate reason for doing business. The customer will definitely exchange money for value got from the restaurant. This way, Outback Steakhouse would soon realize large volumes of sales and ultimately good profit coupled with accelerated growth.
Another important aspect is the good organizational model employed by Outback Steakhouse. The managers in Outback Steakhouse are actively involved in the field in what is seen as a mentorship program and passing on of skills to all levels of operation. Training every employee about the principles and belief in Outback Steakhouse promotes excellence. The managers help in identifying, developing and promoting the best of talent (Sullivan, 2005). This works on well in stabilizing business. Making known the relationships and roles of people in Outback Steakhouse through the joint venture partners and managing partners is an important development that supports the success of Outback Steakhouse. By allowing the managing partners to invest their own $25,000 improves their commitment level (Sullivan, 2005). The main goal of doing business is to increase productivity and increase sales and profits. Evidently such an effort by Outback Steakhouse supports productivity and makes the business stay ahead of competition.
Communication is a very important concept in any business. Outback Steakhouse has worked on fostering good connections and effective communications between the employer, the customers, and employees. Where there is good communication, information will obviously flow with high precision and accuracy. The performance of activities that directs the flow of goods and services from Outback Steakhouse to the customer has been greatly enhanced. Communication is thus of great use in business concepts and applications. When there is an effective system of communication, any hurdles of doing business are completely removed. Having a well-defined direction, good data together with evidence of what is to be done is thus vital in the success of any business.
The employees are given a sense of purpose, which is a great motivator in their work environment. The efficiency, with which employees improved, did not only boost the company, but also their lives as well. For the customers, they could feel that they were getting value for their money. The customer is the main reason for doing business and the activities of Outback Steakhouse did just well to address the needs of the customer. An influx of customers means that the company is steadily growing and making large profits. This was a very strong point for the company and the shareholders as well. The shareholders were encouraged to even invest more because of the lucrative nature of the business and promising future of Outback Steakhouse through the well-established system. With the proper focus, the profit motive of business has accelerated the transformation toward global sustainability, with the employer, employees, shareholders, and affiliate brands, all playing crucial roles as collaborators.
Given a chance, I would definitely work for Outback Steakhouse based on the information I got from this article. Outback Steakhouse does employee branding by endeavoring to make known to the existing and probable staff what makes the company an appropriate workplace and the active role of management of an organization’s image as clearly seen through the eyes of the associates and the prospective hires. Therefore, Outback Steakhouse offers an alternative to what organizations and companies have been putting to use like the habitual thinking together with business as visual methodology. The operations at Outback Steakhouse engage everybody. The anticipation by the managers to see participation as a one-sided communication, where employees are entirely engaged, is an empirical evidence of an outdated mindset according to this article. Making of decisions together with control has been found high up in Outback Steakhouse. The people who come lower in the hierarchy ladder are not only expected to obey, but also take part in making informed decisions about Outback Steakhouse. Outback Steakhouse has thus embarked on a process of doing away with the conventional misconception where the sub-ordinate staff was only expected to obey, and which has cost a lot for many companies and organizations.