All papers are checked via
|← Promotional Plan||Visual Elements of an Advertisement →|
Online reviews posted by consumers affect the buying trends of other customers: A research carried out by Yelp.com reveals that reviews posted online by customers about products offered for online shopping have great influence on demand of the products by other potential consumers. This is because these reviews form part readily available information about the products. These reviews provide consumers with important information about experience goods thereby incredibly increasing the reputation on the products. Similarly, the reviews may also complement or substitute already existing information sources. The information is costless to use. In most cases, consumers often make purchasing decisions based on this information. Consumers, thus respond more strong on reviews by similar users of the product. Online sites also offer consumers with ability to rate the products that they have used. Usually, new buyers will go for highly rated products because they presume that high ratings signal high quality of products, and hence believe that such products would satisfy their needs.