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Free Starbucks and Seattles Best case Analysis Essay Sample
Starbucks firm
Starbucks firm was established in 1971 by Seattle entrepreneurs who had a passion for coffee. The prime product of starbucks firm was selling of whole bean coffee in their stores. As a firm in business, starbucks had established its goals and included, environmental conservation, being socially responsible and furthermore purchasing most of its products from the host communities. The firm referred all these goals as shared planet. Further, starbucks had a goal of providing loans to the farmers so as to enable them produce better raw materials. From the virtue of environmental conservation, the firm looked forward to using materials that can be recycled. Starbucks Company further educated the farmers on the negative effects of deforestation. Their goal of environmental conservation began with the pilot programs in Indonesia and Mexico, just to mention a few.
Starbucks had its long term objectives which included profit maximization, dominating in the market share and most of it all keeping loyalty to its customers. The firm wanted to raise its profit margin from 11.5% to approximately 15% annually over the next decade. In order to be in business, the firm had to device ways so as to become the most preferred coffee house amongst the youths. From the aspect of loyalty, it is important that the company becomes loyal to customers, since it is the customers who keep them in their day to day business.
Starbucks, in its unwavering commitment to environmental sustainability, initiated pilot programs in additional locations beyond Indonesia and Mexico. These programs aimed to address region-specific environmental concerns and underscored the company's global approach to combating deforestation. The emphasis on using recyclable materials extended to exploring innovative eco-friendly packaging solutions to further minimize environmental impact.
In pursuit of its long-term objectives, Starbucks identified specific strategies to increase annual sales, including the introduction of new product lines tailored to evolving consumer preferences. Recognizing the pivotal role of technology, Starbucks invested in digital innovations, such as mobile ordering and personalized loyalty programs, to enhance the overall customer experience and strengthen loyalty.
Seattle's Best Coffee
Seattle's best coffee was established in 1970, and has been roasting coffee since that time. Its major goal was to dominate the market share and supply its processed products to over 30000 places. Further, the firm's management wanted to make consumers happy by processing quality products that will allow them enjoy the consumption of it. Currently, coffee processed by this firm is available in many cafes, restaurants, hotels, airlines among other places.
Its objective included profit maximization just as the starbucks. In addition, the firm wanted to accelerate its growth and reach many customers across all continents. From the aspect of laying its strategy, Seattle's best coffee eyed for the absolute revitalization of their old brand and managing the business in a new direction that will bring great performance in the annual sales.
Seattle's Best Coffee, while sharing similar profit maximization goals with Starbucks, differentiated its market strategy by focusing on the extensive distribution of its processed products. To facilitate this, the company explored partnerships with emerging markets and diverse retail channels, aiming to make its coffee products more widely accessible globally. Seattle's Best Coffee, in its pursuit of revitalizing its brand, embarked on collaborations with renowned chefs and baristas to introduce distinctive blends and brewing techniques. This strategic approach aimed to position the brand as a leader in coffee innovation, contributing to increased sales performance and market visibility.
Both Starbucks and Seattle's Best Coffee recognized the rising importance of sustainability certifications. They actively sought and obtained additional certifications, such as Fair Trade and Rainforest Alliance, to reinforce their commitment to ethical sourcing practices. This not only aligned with consumer expectations but also contributed to building trust and brand reputation in an increasingly conscientious market.
As part of their global expansion strategies, both companies identified emerging markets in Asia and Africa as key areas for growth. Starbucks, in particular, implemented community-centric initiatives in these regions, fostering partnerships with local coffee growers and investing in educational programs to empower farming communities.
In summary, Starbucks and Seattle's Best Coffee continued to evolve their strategies, incorporating new initiatives to address emerging challenges in the coffee industry. From technological innovations to targeted sustainability efforts and global market expansion, these companies demonstrated resilience and adaptability in their pursuit of long-term success.
