Free Mobile Video Essay Sample

Mobile advertising it's the promotion by a firm of its products to potential customers, where such communication is delivered to a mobile phone. The company intends to market its products and make sure that are known to the people. In order for the company to make money they have to create a website account. The screen space is limited. There is only one space for advertisement at time. The language to be used in the advertisement should be simple and vital to your success. The company can also ensure that the advertisement contain an audio sound. The advertisement should also improve the quality of viewer's lives while making them feel important and respected. It should also persuade motivates and inspires and respect the viewer's right. This will enable the customer to know the product better. (Hart, 2002).

The alliance is a contract between two or more independent firms to work together for the purpose of achieving the common objectives such as aggressive advantage or customer value formation. The company can approach the various companies in order to have an alliance. The Bright cove Inc, it helps in structuring customer website and video presentation. The company also enables the customers raise their businesses and increase the role of online video on the web. The company can also approach the Companies such as Metacafe or Clear spring. The alliance will help the company launch technological values for the industry that will benefit the firm. It will also bring complementary skills and resources that neither the company could easily develop on its own. The firm shares the fixed costs of emerging new item. These enable the firm to maintain its stability and enhance its growth. (Davidson, 2001).

The company needs to have the following tools in order to produce and encode a video. An overview, this will differentiate the product from the other competitors. The price, which will be used to purchase the services of the firm. Input filed types and out files types that will be acceptable to convert the video format. Access where one can purchase or download the product.  The system requirements, this is the operating system required to run the system. (Bidgoli, 2004).The company will have the following benefits; the customers always get the intended message, there is location awareness, improved time relevance. It also reduces the targeting errors and improves data managements. (Arnold,2010).

Evolving with the times, JCPenny Company Inc has strategically positioned itself in the digital landscape. Beyond its website and Facebook presence, the company has tapped into the power of mobile applications to enhance the customer experience. The JCPenny mobile app, available on both iOS and Android platforms, provides users with a user-friendly interface for seamless browsing and purchasing. To further engage its customer base, JCPenny has implemented personalized marketing strategies. Utilizing data analytics and artificial intelligence, the company tailors its online promotions to individual customer preferences. This targeted approach not only enhances the relevance of advertisements but also fosters a stronger connection between the brand and its consumers.

In recent years, JCPenny has explored the realm of augmented reality (AR) to revolutionize the online shopping experience. Through AR features integrated into its website and app, customers can virtually try on clothing and accessories before making a purchase. This innovative approach not only sets JCPenny apart in the competitive e-commerce landscape but also mitigates the challenges of online apparel shopping. Expanding its horizons, JCPenny has entered into strategic partnerships with influencers and content creators in the digital space. Leveraging the reach and influence of these online personalities, the company amplifies its brand visibility and connects with a broader audience. Collaborative efforts, such as exclusive product launches and influencer-curated collections, have become integral to JCPenny's digital marketing strategy.

In response to the growing demand for sustainability, JCPenny has incorporated eco-friendly initiatives into its online operations. The company promotes environmentally conscious products and packaging, aligning itself with the values of socially responsible consumers. This eco-centric approach not only contributes to a positive brand image but also reflects a commitment to corporate social responsibility.

In conclusion, JCPenny Company Inc continues to navigate the digital realm with innovation and adaptability. From mobile apps and personalized marketing to augmented reality and influencer collaborations, the company remains at the forefront of technological advancements in the world of online retail. As it explores new avenues and embraces emerging trends, JCPenny solidifies its position as a trailblazer in the dynamic landscape of electronic commerce.

 

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