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Free Unique Selling Proposition Essay Sample

A marketing plan is essential in an organization as it helps outline the business' objectives and how they can be attained.  It will help the business make its decisions based on a positive purpose.  Coming up with a good marketing plan is important and a positive step but the execution of the process is what matters.  Therefore, the planning process should ensure that there are no mistakes in the execution procedure. 

African American Natural Healing and Therapeutic Center is an organization that caters to their clients by offering relaxing techniques such as; massages, yoga classes and other stretching classes.  Although there are other organizations that offer the same services, African American Natural Healing and Therapeutic Centre knows how to cater to their clients appropriately offering unique services as well.  They have to come up with unique strategies that will help them fight off competition. 

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The organization has a defined target market that they aim to attract.  Being a center that focuses on body treatment, then they target every individual.  Everyone would .like to receive good body treatment therefore; they target individuals of all ages and gender.  Although the elderly are more likely to require the services of the center, other individuals also feel the need to relax their bodies.  Considering the current economic situation, the services will mainly apply to individuals with body complications and seek treatment through therapy.  This may tend to focus on the elderly, pregnant women, children and individuals who may feel the need to relax. 

The products and services offered by the organization are quite beneficial and the results produces are successful.  The massages offered have proven to be very beneficial according to feed back gotten from the clients.  This is considering that they are charged on an hourly basis and at affordable prices.  The yoga sessions offered are also a big stress reliever.  The classes involve stretching classes and other related exercise and the feedback has been motivating.  The services are also highly recommended by satisfied customers.

Position of services

The services offered are quite many and one has to consider the time schedule as well since one has to consider the time utilization process of their clients.  The positioning of the services is well thought of in manner that satisfies all the clients.  The clients are given an opportunity to make appointments that best fit them but they are free to change at any time.    The price vary according to age, the fees for the elderly who are 65 years and above is reduced as well as those for children who are 16 years and below, for the adults the price is quite standard. 

A schedule also applies for the yoga classes that define the time specifics and exercises to be undertaken by the clients.  Specific strategies are also used in the yoga classes' sessions, where a bonus class is offered for specific days.  Another strategy applied is when a client brings a friend then they get a reasonable discount. 

The organization has selected two different types of media to facilitate their advertising process.  Use of newspapers is the first medium selected.  The choice is supported by the fact that newspapers are widely used by individuals and is available in most areas.  Newspapers will be able to capture the important factors well and can be referred to by the reader any time.   The information that the organization wants to pass on the readers about the center cannot be easily memorized and the newspaper can be referred to at all times.  They are also widely circulated and can be available even in remote areas.  They are also affordable and most individuals purchase newspapers. 

The second medium that would be appropriate for advertising are the billboards.  Billboards are quite effective as they send messages to the motorists.  Most people have cars or a means of transport and can easily be attracted by billboards.  The billboards should have catchy items that will help attract the potential customers. 

The club chosen by the center as their area of networking is Balance your hectic life with a relaxing series of Yoga workshops Presented by Yoga Feliz and Sponsored by Avalon Holistic Health Center/Synergy.  The Yoga center is well known and has a large clientele base.  This is attributed to the strategies they apply to attract potential customers.  Through this center, then our organization can be able to attract clients as well since the services offered relate to each other to some extent.  Yoga classes are used to help relax the body muscles and the African American Natural Healing and Therapeutic center offers related services.  The clients will find common grounds through the yoga center. 

Services offered plan

The main activity offered by the centre is the massaging session.  The clients are offered sessions where they are massaged by professionals.  Theses sessions however follow a certain schedule observed by the centre. 

On a weekly basis the schedule followed is; Wed-Friday: 9am-6pm, Thursday: 11am-6pm, Saturday: 10am - 4pm, the center is closed on Sundays to give a break to the employees as well as the clients.  A slogan is usually implemented on Tuesday, which says 'We create your African Motherland Royalty Service you create your Wellness!'  This further reminds the clients of the African theme observed. 

The prices are determined on an age basis, since the clients are of all ages then there has to be different prices.  The elderly who are 65 years and above are at an advantage since their fees are reduced at a rate of 20%.  The prices for the adults vary according to time where; 2 hour massage cost $105.00 1 and a half hour massage: 1 hour massage: half hour massage: $90.00 $75.00 $45.00. For the children (16 yrs and younger) 1-hour: 1/2-hour $50.00 $35.00 Packages Saves you money and is great for those needing flexible schedules and couples).  Gift Certificates Are Available! John E Shingles Jr, Owner, LMT Phone: (717) 448-7801 8529 N. 16th Street, Suite 238 Jacksonville, Florida 32219-6748

There packages offered as well such as the adult package: 1 and a half hour massage: 6 / $450.00 3 / $240.00 1 hour massage: 6 / $360.00 3 / $195.00. on the other hand there are the child packages: (16 yrs and younger) one hour sessions: half hour sessions: 3 / $120.00 3 / $75.00

Services offered at the yoga workshop Stillness Class location: 8529 N. 16th Street, Suite 238, Jacksonville, FLA 32219 Basic Yoga include; traditional Hatha yoga which involves Standing, Balancing, Stretching, and Breathing.  The class is offered on Thursday, September 16th, 2010, 4:00 - 5:30 pm.

Yin Yoga - Slow, deep stretches with lower body emphasis on Lower Back, Hips, Knees, Ankles, and this session will be offered on Thursday, October 14th, 2010, 4:00 - 5:30 pm.

The third service offered is the Restorative Yoga which revolves around Meditative, supported floor poses allowing the body to fully relax and the mind to grow quiet.  The session is offered on Thursday, November 11th, 2010, 4:00 - 5:30 pm BONUS CLASS!

If a client registers for the class of Thursday December 9th, 2010, 4:00 - 5:30 pm, then they get to enjoy another special class just like the ones they have been experiencing.  The registration is payable to Yoga Feliz. The individual workshops - $25 per person 2 of 3 workshops - $45 per person Series of 3 workshops - $65 per person Bonus class - $25 per person for workshop series attendees; $30 for single class SPECIAL!! -- Bring a friend and both of you save $5 each pre-registration fee!

Learn about the "jumper cables" we all carry with us as well as the Safety Energy Locks. Simple "first aid" flows will also be covered. John E Shingles Jr. has been a massage therapist for 5 years and has been doing Jin Shin Jyutsu for the last 3 years.  He's had wonderful results with using Jin Shin Jyutsu on clients as well as the self-help and is excited to share it with others.


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