Free Marketing of Chocolate Bar Products Essay Sample

Marketing is the process of identification of products of value for consumers and by creating framework of activities, which enables a business to generate sufficient sales to boost the development of its manufacturing industry (Rownd, 2008). Most Companies seek to expand their activities within a competitive market, in which the need for creative ideas and dynamic strategies is vital to ensure marketing success and to drive an incremental growth.

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In the case scenario, Chocoberry (CB) Company employs systematic procedures that assist in market identification and product identification for chocolate bar. This assists in facilitating development of real products in the sector for manufacturing and marketing. Manufacturing and marketing Concepts are generated from the ideas through involving the business with fun, has suggested by billionaire Richard Branson. Chocoberry (CB) product innovation concepts are developed through market scope of consumer examination and the knowledge of market needs (Barakat, 2000). The Chocolate bar company (CB) discovers and utilizes opportunities such as blending of sugar, cocoa butter and liquor to produce milk chocolate bar. According to Cooper and Edgett (2008), CB Company can apply Marketing framework through employment of Voice of customer (VOC) techniques. VOC method utilizes focus group analysis, where Chocolate products are analyzed from consumers.

In conclusion, the products opportunities and market identifications are positive in CB firm with quality Market ideation procedures and evaluation of product ideas. Chocoberry (CB) Company is a good marketer through its use of systematic Voice of customer (VOC) techniques in the manufacturing and marketing concepts. Sufficient mechanisms of product identification during evaluation and mitigation of consumer groups will boost company marketing potential.


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