Free Marketing of Chocolate Bar Products Essay Sample

Marketing is the process of identification of products of value for consumers and by creating framework of activities, which enables a business to generate sufficient sales to boost the development of its manufacturing industry (Rownd, 2008). Most Companies seek to expand their activities within a competitive market, in which the need for creative ideas and dynamic strategies is vital to ensure marketing success and to drive an incremental growth.

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In the case scenario, Chocoberry (CB) Company employs systematic procedures that assist in market identification and product identification for chocolate bar. This assists in facilitating development of real products in the sector for manufacturing and marketing. Manufacturing and marketing Concepts are generated from the ideas through involving the business with fun, has suggested by billionaire Richard Branson. Chocoberry (CB) product innovation concepts are developed through market scope of consumer examination and the knowledge of market needs (Barakat, 2000). The Chocolate bar company (CB) discovers and utilizes opportunities such as blending of sugar, cocoa butter and liquor to produce milk chocolate bar. According to Cooper and Edgett (2008), CB Company can apply Marketing framework through employment of Voice of customer (VOC) techniques. VOC method utilizes focus group analysis, where Chocolate products are analyzed from consumers.

In conclusion, the products opportunities and market identifications are positive in CB firm with quality Market ideation procedures and evaluation of product ideas. Chocoberry (CB) Company is a good marketer through its use of systematic Voice of customer (VOC) techniques in the manufacturing and marketing concepts. Sufficient mechanisms of product identification during evaluation and mitigation of consumer groups will boost company marketing potential.

Within the framework of Chocoberry (CB) Company's strategic approach to market identification, a noteworthy aspect lies in its utilization of advanced analytics. The company harnesses the power of data analytics to delve deeper into consumer behavior, preferences, and emerging trends. This data-driven approach not only enhances the accuracy of product ideation but also enables CB Company to stay agile and responsive to evolving market dynamics. Moreover, CB Company has embraced a collaborative model for innovation. By fostering partnerships with suppliers, chocolatiers, and even consumers through co-creation initiatives, the company taps into a diverse pool of ideas. This collaborative approach ensures that CB Company remains at the forefront of chocolate innovation, with new flavors, textures, and packaging concepts emerging from this collective creative process.

In the realm of marketing concepts, CB Company pioneers experiential marketing strategies. Beyond traditional advertising, the company focuses on creating immersive experiences for consumers, such as interactive chocolate tastings, behind-the-scenes factory tours, and virtual reality campaigns. This not only strengthens the brand-consumer relationship but also serves as a unique selling point in the competitive chocolate market. Additionally, CB Company recognizes the significance of sustainability in contemporary consumer choices. The manufacturing and marketing concepts incorporate eco-friendly practices, from sourcing ethically produced cocoa to utilizing eco-conscious packaging. This commitment to sustainability aligns with the values of an environmentally conscious consumer base, contributing to the positive perception of CB Company's products.

As CB Company continues to evolve, it places a strategic emphasis on digital marketing channels. Leveraging social media platforms, online influencers, and e-commerce, the company extends its reach to a global audience. The integration of e-commerce not only facilitates direct consumer engagement but also provides valuable insights through online analytics, aiding in the continual refinement of marketing strategies.

In conclusion, Chocoberry (CB) Company's success in the competitive chocolate market is not only attributed to its systematic market identification but also to its innovative approaches, including data analytics, collaborative innovation, experiential marketing, sustainability, and a strong digital presence. These facets collectively contribute to CB Company's dynamic and adaptive marketing potential.


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