Free Marketing on the Web Essay Sample

JCPenny Company Inc is a company that was founded by John Cash Penny eleven decades ago. The company implements the electronic commerce aspects that entail the reception and remission of information via network technologies (Hanson, 214). The company deals with sales of jewelry, house wares, footwear, electronics, clothing, beauty products and furniture. JCPenny Company Inc has ensured the prosperity in its online sales activity through various means. This exercise will evaluate the business’ activities online that ensures its success. JCPenny Company Inc has several branches throughout the US and began its online sales and marketing in 1998.

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Online sales and marketing is essential for every company during the current advent of technology (Hanson, 202). The JCPenny Company Inc is an internet retailing company based in United States and has its headquarters in Dallas, Texas. In its internet sales, the company has a website, www., where all its products are displayed produce for publicity. The business ensures precision in its advertisement by categorizing its products regarding their make and purpose. The interface allows the user to order for the product after which the product is shipped without charge. The client can trail the shipping process through a toll free number to posted on the JC Penny website.  (Hanson, 288.)

The company also launched a page on facebook in the last quarter of the year 2010 to enhance its campaign on the customers. The facebook has emphasized on the company’s “Care, Share, Win” drives. The campaign entails the page fans to make a decision on the institution preferred for receiving the next prize, which is always in million dollars. The company received about $1.5 billion as its revenue, and about $480 million was contributed by the internet sales.

The internet sales and marketing activities of the company have enabled it to experience a significant increment in its revenue (Hanson, 198). Imperatively, the internet retailing continues to improve the company’s publicity and increases its income.

Therefore, this report would recommend that JCPenny to intensify its advertising activities via the internet through, increasing the number of websites onto which its products ads are displayed. The company should also modify its website access into a simpler one that also permits access through phone to enable access by customers from various regions. Through these mechanisms, the company will enhance its progress to a significant level.

Evolving with the times, JCPenny Company Inc has strategically positioned itself in the digital landscape. Beyond its website and Facebook presence, the company has tapped into the power of mobile applications to enhance the customer experience. The JCPenny mobile app, available on both iOS and Android platforms, provides users with a user-friendly interface for seamless browsing and purchasing. To further engage its customer base, JCPenny has implemented personalized marketing strategies. Utilizing data analytics and artificial intelligence, the company tailors its online promotions to individual customer preferences. This targeted approach not only enhances the relevance of advertisements but also fosters a stronger connection between the brand and its consumers.

In recent years, JCPenny has explored the realm of augmented reality (AR) to revolutionize the online shopping experience. Through AR features integrated into its website and app, customers can virtually try on clothing and accessories before making a purchase. This innovative approach not only sets JCPenny apart in the competitive e-commerce landscape but also mitigates the challenges of online apparel shopping. Expanding its horizons, JCPenny has entered into strategic partnerships with influencers and content creators in the digital space. Leveraging the reach and influence of these online personalities, the company amplifies its brand visibility and connects with a broader audience. Collaborative efforts, such as exclusive product launches and influencer-curated collections, have become integral to JCPenny's digital marketing strategy.

In response to the growing demand for sustainability, JCPenny has incorporated eco-friendly initiatives into its online operations. The company promotes environmentally conscious products and packaging, aligning itself with the values of socially responsible consumers. This eco-centric approach not only contributes to a positive brand image but also reflects a commitment to corporate social responsibility.

In conclusion, JCPenny Company Inc continues to navigate the digital realm with innovation and adaptability. From mobile apps and personalized marketing to augmented reality and influencer collaborations, the company remains at the forefront of technological advancements in the world of online retail. As it explores new avenues and embraces emerging trends, JCPenny solidifies its position as a trailblazer in the dynamic landscape of electronic commerce.


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